I just received this post in a newsletter. Shame. If they spent as much time focusing on Invitation versus new ways of Interruption they might sell more chicken.
ad counters the DVR
Yum Brands restaurant chain KFC is airing an ad by Foote, Cone & Belding that includes a marketing message that is visible when being watched in fast-forward on TiVo or other DVRs. The message alerts viewers to a promotion that can be seen if they watch the rest of the ad at normal speed.