Silence is Golden

Last summer,  Nokia made festival goers’ lives easier (and quieter) by installing Silence Booths at Benelux events like Rockin' Park, Rock Werchter, LowLands, Mysteryland, 5 Days Off, I Love Techno and InnerCity.

Saw this while perusing the latest trendwatching.com newsletter. What a wonderfully simple and relevant idea. A perfect example of viewing the world through a consumer's eyes and finding a unique way to link your brand with their needs. Cheers to Nokia.