While doing some work for a former client, American Airlines, I had the good fortune to work under a wonderful Worldwide Account Director named Bill Miller. Bill had this idea that the Internet had created pricing transparency in the airline world. Therefore, Fare Ads, those wonderful all-nighters I used to hide from, touting See The World For Less... are no longer necessary. In an age of weekly email pricing alerts and comparative pricing sites, consumers don't bother. If they want to go somewhere, they log on, search and if the right price is there, buy. He felt, and rightly so, if you were "there" you got the biz, and if you weren't - you didn't.
I've been pondering this idea in light of other price driven categories such as automotive, retail, grocery, etc, but especially automotive. Do price ads have an effect? Do they stimulate purchase or simply stimulate consumers searching for the best price? Thoughts anyone?
The power of TypePad. Seems the fine folks at the DMV visited the post, saw the error of their way and before I could get back from vacation, sent me a new sticker. Now I'm all legal. Cheers to the DMV.
My youngest - Hayes - turned 4 today. For whatever reason the kid is a John Deer lunatic. So of course, we had a John Deer birthday, fittingly at my in-laws new ranch. Here is a little snip of Hayes in action with his favorite toy. Download hayes_john_deer_birthday.mov