Just back from my successful (I hope) talk to the Kansas City AMA Chapter. Shared a new (well actually I've been working on it for over a year - nasty hurricane got in the way) MicroContent idea. Seems to have gone over well and spurred a bit of really good discussion.
Next step is to convert it to an article for submission. I'll post it when I get it completed.
In the meantime, if you're interested...drop me a line @ tom at z-comm.com.