Now this is just stupid.
Cramer-Krasselt Resigns as CareerBuilder's Agency
Account in Review Following Disappointing Super Bowl Ad Showing
Feb. 23, 2007
CHICAGO (AdAge.com) -- Cramer-Krasselt, Chicago, has resigned as CareerBuilder's agency of record after a five-year run. In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll.
A Cramer-Krasselt spokeswoman confirmed the resignation, but wouldn't elaborate. Go to http://AdAge.com for more on this breaking news story. -- Jeremy Mullman