Interesting story in the NY Times today re: Delta's new ad agency. There is a quote about how Delta loves SSK as an agency because of its political roots. Allows the agency to react to current situation with faster turn-times on tv spots/ads because the agency is used to working in the political realm where ads are simply produced on shorter schedules given realty of the campaign life. SSK goes on to say how that aspect of their firm is proving helpful in opening corp ad doors.
This is an age old struggle in the ad business -- clients want to go faster and agencies, especially creatives, want more time. But that really isn't what is so interesting, at least to me, about this comment.
What I think is more interesting is the whole idea of agencies revising how they produce work so that they can be more reactive versus proactive in marketing. Instead of planning and promoting, move to a read and react mindset/org structure. Not sure where I fall on the subject but intriguing.
Thoughts anyone?
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