So the other night I watched Paris being freed sans my favorite "Free Paris" t-shirt... but I was blown away that within 45 minutes the only video (at least that I could find) on the internet of the release was on YouTube and blogs, not major network news sites. Blown away that a) that a consumer posted it before the news outlets who shot it did, and b) that a consumer was able to get it up so fast and that others bloggers, etc., found and linked to it so quickly. Remember, she got let out at 12:18am West Coast time.
And today, I'm further blown away by the reach of that video and the whole interest in Paris period.
It is now 10am on June 27 a mere 32 hours after Paris walked free and the video has been viewed 397,499 times, 1004 persons made comments, and 118 persons made the video a "favorite" of theirs.
Heading over to technorati, I see that the video is on the home page of the site and over 200 blogs have linked to the video. When I did a search for "Paris Hilton Free Jail June 26" -- there are 1,623 blog posts about the subject.
All of this, just goes to reinforce the power of viral, consumer propelled marketing. Now if we can just harness this power for good and not evil.....