Tactical Media

A always love creative media -- especially when it really works well.

This story about South Carolina's effort in Chicago is a great, quick read. I love that they picked a city that serves all of South Carolina's airports non-stop and that for a good bit of the year is cold and dreary. No offense to those that live in Chicago, but on a few recent trips, I just couldn't get over the lack of sunlight. All that snow and cold... and I love that they are sending folks to a microsite versus their home page -- which adds a great trackability to the entire campaign.

Good work.