Great ideas can be rendered useless if not properly executed. These two photos were taken this morning as I drove to work. In both cases I'm within 20 feet of the chap in front of me. Can you read the URL or the Hornets logo on the rear window? Perfect example of a great idea (wrap employee cars=low cost ad "vehicle") poorly executed. Even though the team colors are teal, someone should have noticed that teal over dark blue doesn't provide the contrast needed for easy visibility in various lighting conditions and when the viewer of the message is trying to drive. A good lesson to keep in mind the next time you're evaluating outdoor executions.