Tomorrow I have the honor of hosting Marc Meyer and Jason Breed's excellent hashtag chat, Social Media Hashtag. We'll kick things off at 12 noon Eastern/11am central. The hashtag changes every week but you can find this week's hashtag over at their site and by following #SocialMedia on Twitter today and tomorrow.
We'll be chatting about a topic near and dear to my heart: the need for marketers to break out of campaign thinking and embracing conversation thinking.
I've talked before about how I believe brands need to focus more on connecting with consumers versus just selling them stuff. I've pontificated on how brands need to stop thinking in terms of concepts but instead in terms of conversations and then use digital platforms and social media tools to create campfire conversations where their consumers can gather round and return often. And we've talked about how not to try and move from campaign to conversation -- ie, scanning social media platforms for key word mentions and then spamming the person who posted with that word or phrase. And lastly, we've talked about how brands can make themselves interesting or give consumers a reason to want to talk either with them or at least about them.
Well all of these disparate thoughts will come together tomorrow when I'm hosting the Social Media Hashtag chat. Specifically we'll try and answer three questions, but I'm sure more will develop organically within the conversation -- seems they always do.
1) What is the difference between a marketing campaign and a customer conversation?
2) How do agencies have to change in order to create conversations instead of campaigns?
3) What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation?
I hope you'll join in and contribute to the conversation tomorrow. I'm a big fan of these hashtag chats, and especially like Marc and Jason's. So I look forward to seeing you tomorrow. And if you can't make it, please leave your 02 below in the comments section.. I'm always looking for unique and insightful points of view to move this very important conversation forward.
BTW - if you missed the chat, it was great. But lucky you, there is a recap here.