Creating Brand Passion - The Movie

If you've been around this blog for a while you know how passionate I am about brands and more importantly, how you create and sustain brands for a competitive advantage. Earlier this week I was invited to speak at the Iowa Chapter of the American Marketing Association and to share my views on how brands, even every day brands, can create and sustain passion.

Here is the video of the talk -- as always, I'd love to hear your thoughts on Tom Martin as a speaker, and the concept of creating brand passion via the 9-steps I outline in the talk.