Liberating... isn't it.
As we come to the end of another crazy year and you begin planning for next year, ask yourself if maybe you were wrong about a thing or two. And if you were, go ahead, tell your team, your client or maybe even yourself that maybe you got it wrong and a new thought process, approach, etc is warranted.
I fear that too often companies are slow to change because folks are afraid to admit they were just plain wrong or maybe largely wrong. So instead of just saying it, pulling out a clean slate and figuring out where we'll go from here... they make a series of small, incremental changes. They spend a year or more "tweaking" or "perfecting" their plan...which is really just corporate speak for fixing a broken program.
It's hard to do, especially for those of us with strong egos, but I think you'll find that the liberation and permission it creates to make a 90 degree turn versus the more common slow, gradual change over time will lead to better decisions and better results. I know I did.
So this holiday season, think about giving your brand the most important gift in the world -- better strategy. Take a hard look in the strategic mirror and if anything looks a bit ruffled, attack it and fix it until the picture staring back is one of pure beauty.