Are You Being All You Can Be For Your Clients?

 

This was originally published in Advertising Age - I'm reprinting it here in case you missed it

Have you ever received the call? You know the one where the client tells you how much they love you, respect you and the contributions your agency has made to their brand but ...

That's not a fun call. You've just been dumped and while sometimes you have an inkling it's coming, so often you hear agencies say that they're totally surprised and often I believe they are.

But why? Why is it that a client-agency relationship can unravel right beneath our noses and we don't see it coming? I think it comes down to human nature. If you don't have anything nice to say, don't say anything at all. Isn't that what your mother taught you? I know mine did. And therein lies the problem.

Read On

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