Have you ever seen someone use email in a way that is so brilliant, yet so simple that you smack your forehead and think, now why the hell didn't I think of that? Recently I did... my friend Sloane Berrent has found a way to use the standard "I'm out of the office" email as a marketing tool and frankly I think it's brilliant.
Why?
First, because it's free -- you don't even have to pay an email company. Second, who isn't going to look at the email and by look I mean open or read in preview pane? You just sent her an email and you get a reply back so of course you're going to open it. Third, because as a consultant, Sloane has found a nifty way to showcase her portfolio without you feeling "sold" or thinking less of her.
Just think about the power of what she's done when you apply it to scale. Think for instance if you were an ad agency and each of your employees did this when they were traveling or on vacation. How much more exposure would your portfolio receive?
Or what if you were a non-profit seeking to expand your message. What would happen if say you got someone like IBM or Coke to change all of their employees' "out of the office" email replies to a format featuring a message about your cause? I mean, that is huge and free.
Sloane has taken the ordinary email and made it extraordinary and now we can all go copy her ;-)
So what about you? What do you think? Have you seen anyone else doing this or anything like this that is super cool because it is super simple? Share. Share now please.
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