Please Put Down Your Pom Poms and Just Talk To Me

I was never a cheerleader in high school. Heck, as best I can recall, I never even dated a cheerleader in high school. But I did go to my fair share of pep rallies, football games, and such. And at each and every one, there were the cheerleaders, front and center, waving their pom poms and yelling at the top of their lungs.

They were doing their job. And their job was to get my (and everyone else in the audience's) attention and cause us to perform an action. In most cases, that was to cheer loud and long to create energy (pep rally) or home field advantage (football game). There job was to make me pay attention versus say, chatting with my buddies or otherwise occupying myself.

Hmmmm, sounds a good bit like advertising.

And when you're talking to a bunch of folks that aren't paying attention to you -- that makes darn good sense. If I'm not paying attention to you, then yes I kind of expect that you're going to jump up and down, wear visually interesting costumes, yell my direction, hold up big signs and shake your pom poms in my face until I stop what I'm doing and pay attention to what you have to say or want me to do.

But this is social media.

A place where for you to even hope I can hear you I have to follow, fan or like you in the first place. In other words, you already have my attention.

So given that I've granted you my attention, divided yes, but attention none the less, why do you think it necessary to keep shaking your pom poms in my face? Wouldn't you be better off just whispering in my ear, up close and personal? Make me feel like I'm the only one in the world you're talking to right that minute?

Would that be slightly more appropriate and more importantly, effective?

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