Tweet As I finish up 2010 and look forward to 2011, I'm planning a couple of interesting social media, digital and mobile experiments. I think they will all be quite interesting and generate a ton of good insight and information, but they aren't free. There are hard costs to pay and soft costs (my wife likes when I bring home a paycheck) so I'm looking for a few smart, inquisitive brands that believe low-cost experimentation with new technology is the key to leapfrogging the competition.
Here is an quick overview of two of the experiments - both launching in 1Q11. If you're a brand that wants to get an edge in 2011 without breaking the bank, and you'd like to learn more about either of these projects, contact me at ConverseDigital [at] gmail [dot] com.
Talking With Tom
What if you could create, launch and manage a 52-week social media campaign featuring 50-60 of the leading voices in the digital space sharing what they think is coming next? And what if that entire social media campaign was a video blog that is shot, edited and published all from an iPhone?
What could you learn about creating content on a low budget? What could you learn about social content distribution? What could you learn about the type of content your fans/followers prefer? And most importantly, what kind of conversation(s) could you create and engage in as a result of sharing a treasuretrove of free information with the digital world?
That's the goal of our my Talking With Tom project. I want to see if I can really produce a 52-week vBlog with nothing other than my iPhone. So far, the beta test says I can... and I've lined up an incredible group of folks that have agreed to share their thoughts on What's Next. Folks like Jay Baer, Greg Cangialosi, Jason Falls, Chris Brogan and others have agreed to give me a few minutes and few thoughts. So starting in January, I'll release one video per week at TalkingWithTom.com.
Thankfully the Fairmont Hotel Group has agreed to give me rooms to sleep in when I'm in cities where they have properties, but I still need to get to/from those places and eat. So, I'm looking for one or two other partner brands that want to experiment with this space and learn what works and what doesn't, before their competition does. Is that you? If so, let's talk about working together. I'd love an airline (hint hint American) or just a brand that wants to play along and help select some of the folks we'll interview. I've got about half of the interviews committed but still have to ID and lock down the other half. And even if you're not a brand that wants to play, let me know if there is anyone in particiular you'd like me to interview and I'll see if I can get them to agree!
QR Codes in Tourism
I'm betting these little black and white babies can change tourism in a big way. I've done a number of QR code marketing experiments, but now it's time to take the technology out of a lab environment and subject it to a real world live fire demonstration.
So I need a CVB or a DMO organiztion that wants to put a little of their 2011 marketing budget into getting ahead of their competitive set. Specifically, I want to test QR codes throughout the tourism purchase cycle. From acquistion to booking to in-market applications. I'm convinced there is gold in those codes and the first destination that figures it out is going to get a big leg up on the competition. So, will it be you? Again, if your a CVB or a DMO that is interested in learning more, let's talk about working together.
I've also got a few projects that I'm not ready to share publicly. But if you're in the liquor world and you'd like to experiment with a plug & play, local market level Cause Marketing program -- man do we need to talk. I've got just the ticket for you.
So that's it for now...would love to hear from a few good brands... and from you. What do you think about the experiments? Who would you like me to interview for Talking With Tom? And what, if anything, would you be interested in learning about where QR Codes are concerned?
Let me know.
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photo by kevindooley