Last week I had the opportunity to address members of the PIAA Conference and talk a bit about how they might consider using Social Media, Content Marketing and Digital Marketing strategies in their marketing and sales cycles.
Primarily we talked about using Social Media to create leads, improve relationships and garner better search engine optimization on Google, Bing and other search engine sites.
I've also included the audio and sync'd it with the slides. It's 52 minutes in all, but if you give it a listen, do let me know your thoughts please.
Thanks again to the folks over at PIAA for the opportunity and such a wonderful experience.
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