Book publishers have really embraced bloggers outreach campaigns...yet the public relations firms that handle blogger outreach regularly miss one important ingredient in their blogger outreach campaigns.
Look at the picture above and tell me, what's missing?
Do you see it or not see it as it may be....
Let me know in the comments.
First person to guess correctly will win a book. That's right, the first person to correctly tell me what's missing in the picture above will get a to choose which of these books they'd like me to send to them once I'm finished. Go!
And if you're stumped, challenge your fellow PR and Marketing Pros to chime in... just use that little Tweet Button below.
NOTE: I'm not picking on these two books or their PR agencies. I just picked these two because they were on my desk today... but I can assure you, EVERY book I've received from a PR firm pitching a book was missing the same thing.
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