Have you recently been involved in any discussions around figuring out how to integrate social media marketing, digital marketing, and mobile marketing with your traditional advertising and public relations campaigns?
Is your company struggling with what needs to change in your integrated marketing planning process in order to develop truly integrated marketing campaigns?
Last month, I had a chance to suggest a few answers to these questions in a workshop -- Creating Integrated Marketing Programs. Below is the deck, along with a sync'd audio track.
I'd love for you to give it a listen/view and then let me know what you think. I'm pretty sure I probably missed a few things... maybe you could fill in the blanks and together we can both become a bit better at creating integrated marketing campaigns.
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