How I used social media to market against larger competitors

I caught up with Christopher Penn at BlogWorld New York as part of my Talking With Tom, interviews with digital thought leaders project.

Whenever I get a chance to meet the really big names in digital marketing, I always ask how they became what they are today. Unfortunately, I usually fail to record their answer... but not this time! Not only did I get the backstory on Christopher, he shared some really good thoughts on how smaller companies fighting huge competitors can leverage digital marketing to win the battle for consumers.

And if you're curious to hear what Christopher thinks is the next big trend in digital marketing, just visit his interview on Talking With Tom.

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