If there is one thing that binds all marketers together, it's lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in international marketing. Over the last few years I've experimented with combining brands and social media content to create new co-operative digital marketing solutions. Because of this content marketing strategy experience, the DMAI team invited me to speak at the 2011 DMAI Conference and share my thoughts for how DMO's, CVB's and pretty much any tourism marketing organization could and should partner with big brands to fund effective content marketing programs. For everyone that couldn't make it down to New Orleans for the talk... I've uploaded it over at my company's website, complete with audio - for which I apologize (lots of popping and I'm not sure why).
Here's a handy link to go give it a listen: Developing a Content Marketing Strategy for Tourism Marketers
And let me know what you think about the approach.