Best Spot That Never Ran

Probably the best spot I've ever been associated with... too bad it never ran.

Here is the one that did run... also wonderful.... different tone because the older female target needed to hear a more uplifting message while our Consumer Mapping process showed the younger demo needed to be woken up and made to seriously consider the message. The powers to be were more comfortable just running this Asia spot across both media buys. Shame really. The Sunni spot would have really spoken to that younger demo in a voice that was more real and authentic.