Great marketing and sales strategies are basically common sense. Unfortunately, today sense is anything but common. Companies look to us advertising folks to guide them. What they often get is largely pontification and "rules of thumb." There is talk of proprietary models, trademarked and in some cases patented approaches, and proven processes. Companies come to us for answers. But we seldom give them a straight answer to anything in advertising because frankly, there are no straight answers. And those rules of thumb, they are largely bullshit. But rather than dish out that truth and educate clients, we "get the biz" and figure it out later. And before you go clicking on that comment button -- yes, I know, I'm painting with a really, really broad brush right now. But stick with me for a minute.
photo credit: http://www.jack-nicholson.info/
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