Have you ever met a person that could take complex ideas and explain them in common everyday language that anyone can understand? Or maybe the person who can analyze complex business problems and boil them down to the root causes -- the true core of the issue... the kind you felt you could actually solve?
Funny isn't it.... they're usually the folks that are either quickly on their way to the top or they're already there and enjoying the view... and the paycheck.
Simple Sells. We all like simple.
Want to sell an idea? Figure out how to say it in one page or less. Or maybe more appropriately, one screen or less. But whatever you do -- don't over-complicate matters.
Of late I've seen so many people hell bent on appearing smart. They use big words when small ones will do. They provide indirect answers to direct questions... meandering and obfuscating along the way.
It's a shame. In they're drive to display intelligence and understanding... they end up confusing and frustrating the very person they hope to influence.
So remember... in selling... simple sells.
incredible photo by kevindooley
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