January 2013

Facebook As Point-of-Sale Marketing Tool

Companies continue to create ways to monetize Facebook fans. Today I found this one and thought it worthy of sharing with you.

On one hand, there is a huge hurdle -- your fans have to register with the company to set up payment and shipping details. So I'm thinking this is really only valuable for companies or brands that have multiple products and where their fans make multiple purchases from them over time.

Think music, shoes, clothes, or books.

The Benefit of Facebook as Point-of-Sale Marketing

Talk about your impulse purchase. Show your fans a big, beautiful hero shot of your product and they only have to comment "SOLD" in your Facebook comments to buy.

Now that's interesting.

You can check out the company over at Soldsie.

Give it a peek and then let me know what you think in the comments.

And if you're new here -- you might want to visit and subscribe to my new Digital Strategy Blog. Where I'm sharing helpful and insightful information on Content Marketing | Email Marketing | Mobile Marketing | B2B Digital Sales Prospecting Strategy & Tactics and of course, Digital Strategy. Come check it out.

Posted by tommartin on January 23, 2013 in Advertising , Content Marketing, Social Media | Permalink | Comments (2) | TrackBack (0)

21 Reasons You Should Join Me In Los Angeles

Have you seen the line-up for the BlogH.O.T Conference in Los Angeles this Spring?

If not, here are 21 reasons you should register. And here are a few of my favorite highlights:

CC Chapman -- Author of Content Rules, Amazing Things Will Happen and one of the most creative content marketing guys you'll ever get the chance to hear.
Chuck Hemann -- this guy has forgotten more about analytics than most of us will ever know. I mean, he's scary smart and if you're looking to figure out online analytics and how to leverage them on your website, blog or beyond, you want to talk with and hear from Chuck.
Drew McLellan -- crazy smart agency guy from the mid-west that really understands how to marry digital and traditional marketing. Are you having issues in that arena? If you are, yet another reason you should be joining me in LAX.
Joe Pulizzi -- this guy bleeds orange, but that's not why I like him. He is the king of content marketing. In addition to putting on a great conference himself (Content Marketing World) he is an incredible teacher that will fill your mind with ideas, strategies and tactics that you can start implementing as soon as you get back to the office.

And dear readers, that's just the tip of the iceberg.

Mack Collier (who's also speaking) and a few other smarties have pulled this conference together and they have hand picked each and every speaker (including yours truly) and worked with each speaker to craft truly useful sessions. Best of all, the sessions aren't all just lecture style. There is plenty of hands on time and networking time with each other and the speakers.

But as crazy excited as I am to be speaking at and attending this conference, the reason I'm taking a few minutes to today to tell you about it is that Mack just let me know that TODAY and TOMORROW ONLY -- that's right this offer expires on Friday, January 11, 2013.....

You can get $300 off the early bird pricing!

So GO REGISTER... go now. And then drop me a note in the comments to let me know you're going to be there so we can grab a beer.

And one more thing... if you've noticed, I'm not blogging here nearly as much -- I've moved most of my blogging over to my company site -- so pop over to Converse Digital to see what I've been writing lately and to subscribe to get that blog by email!